Qiai (Qichun Mugwort) Brand Global Creative Call

2024-01-31 15:01:43
Known as the hometown of ancient Chinese famous doctor Li Shizhen, Qichun County in central China’s Huanggang City, Hubei Province, announced in Wuhan on Jan. 22 that it is soliciting globally for brand slogans, logo designs, and intellectual property (IP) creative works, to promote the local Qiai brand.

Product Introduction
Qiai, originating from Qichun County in China, is a high-quality mugwort known for its long history, excellent quality, and unique pharmacological effects. Qiai is renowned nationwide for its superior quality and unique geographical indication, serving as a signature brand for Qichun County. The China Association of Traditional Chinese Medicine has honored Qichun County "Capital of Chinese Mugwort."

Collection Requirements
1. The advertising slogan should:
   - Be concise, memorable, and easy to understand.
   - Represent the traditional values and modern applications of Qiai.
   - Have an international perspective, suitable for the global market.
2. The logo design should
   - Reflect the cultural heritage and brand image of Qiai.
   - Be simple, recognizable, and color-coordinated.
   - Include a high-resolution logo file and usage guidelines.
3. The IP design should:
   - Be unique and represent the brand image of Qiai.
   - Be original in idea and image.
   - Be a creative entity such as cartoon characters or mascots.
   - Include a complete IP image design scheme and application scenario examples.

Collection Period
Effective immediately until April 30, 2024

Submission Channel
- Please send your creative proposal in PDF format to our official email: xiuyong.liu@foxmail.com
- Please indicate "Qiai Brand Global Creative Call" and your name or team name in the email subject.
- Please ensure that your proposal includes contact information for us to get in touch with you.

Award Mechanism
- Each category will select one winning prize with an award of 50,000 RMB; the winner of the most popular prize will receive 10,000 RMB; and five winners will get shortlisted prizes, with each receiving 2,000 RMB.
- Winning proposals will have the opportunity to collaborate with us and participate in the global promotion of the Qiai brand.

- All submitted works must be original and must not infringe on the intellectual property rights of others.
- Once your work is selected, your rights to use, modify, display, and promote it will be granted to us.

We look forward to your outstanding creativity to jointly promote this traditional and unique health product!
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