Yichang travel group launches new tourism packages

By Chen Si.

Yichang’s leading tourism group has launched a series of new travel products, aiming to boost cultural tourism and visitor convenience.

The Yichang Aviation Tourism Product Launch Conference.
Photo by Wang Tingting.

At a signing event on May 23, the Three Gorges Cultural Tourism Group and Sanxia International Airport unveiled new services, including travel packages and upgraded flight routes.  Airlines such as China Southern, Shenzhen Airlines, Hainan Airlines also announced new domestic and international routes involving Yichang.

According to Wang Jingfu, Chairman of Three Gorges Cultural Tourism Group, the collaboration will integrate services across food, accommodation, transportation, shopping, and entertainment.

The two sides will launch special travel packages such as "flight + scenic site shuttle" and “airfare + hotel + scenic spot.”

They also plan to launch a new "Aviation and Tourism Butler" service brand to offer new services through data sharing and mutual recognition of services.

Three Gorges Cultural Tourism Group and Sanxia International Airport sign joint cooperation agreement.
Photo by Wang Tingting.

To further promote Yichang’s cultural-themed tourism, the two sides plan to make full use of resources and channels to enhance marketing effectiveness.

Yang Jing, Zhu Tingjun also contributed to this story.