Yichang unveils innovative cultural products
2025-06-06 20:06:18
By Hu Yikai.
Yichang has launched a vibrant new line of cultural creative products. Ranging from Qu Yuan-themed merchandise to unique zongzi-inspired designs and mascot-shaped collectibles, these items blend traditional culture with contemporary aesthetics, highlighting the city's rich heritage and dynamic spirit.
The Qu Yuan-themed merch collection:
This set pays tribute to the ancient poet with postcards of his youthful image, metal bookmarks etched with verses from "Li Sao", and sand-flow pendants that reflect his lasting legacy. Practical items like badges, magnetic stickers, and folders are also featured in the collection.
Diannengneng and Tunhanhan products:
Diannengneng, Yichang’s cultural mascot inspired by the Three Gorges Dam, stars in a playful collection. A standout item is the "Tunhanhan" colorable fridge magnet, offering children a fun, interactive way to engage with the city's landmarks.
Dragon Boat Festival creations:
Yichang has introduced two unique Dragon Boat Festival creations: a DIY 3D Zongzi Lamp, showcasing traditional dragon boat racing designs, and a festive Zongzi-shaped radio that combines festival tradition with modern function.
A zongzi-shaped lamp and a zongzi-shaped radio.
Beyond gifts, each of these products serves as a reminder of Yichang’s urban heritage, blending profound cultural significance with innovative design.
Photo from Yichang Gifts, a brand of Yichang cultural products.
Yichang has launched a vibrant new line of cultural creative products. Ranging from Qu Yuan-themed merchandise to unique zongzi-inspired designs and mascot-shaped collectibles, these items blend traditional culture with contemporary aesthetics, highlighting the city's rich heritage and dynamic spirit.
The Qu Yuan-themed merch collection:
This set pays tribute to the ancient poet with postcards of his youthful image, metal bookmarks etched with verses from "Li Sao", and sand-flow pendants that reflect his lasting legacy. Practical items like badges, magnetic stickers, and folders are also featured in the collection.
The Qu Yuan-themed merch collection.
Diannengneng, Yichang’s cultural mascot inspired by the Three Gorges Dam, stars in a playful collection. A standout item is the "Tunhanhan" colorable fridge magnet, offering children a fun, interactive way to engage with the city's landmarks.
Diannengneng and Tunhanhan products.
Dragon Boat Festival creations:
Yichang has introduced two unique Dragon Boat Festival creations: a DIY 3D Zongzi Lamp, showcasing traditional dragon boat racing designs, and a festive Zongzi-shaped radio that combines festival tradition with modern function.
A zongzi-shaped lamp and a zongzi-shaped radio.Beyond gifts, each of these products serves as a reminder of Yichang’s urban heritage, blending profound cultural significance with innovative design.
Photo from Yichang Gifts, a brand of Yichang cultural products.
