Sports and concert crowds fuel consumption boom in city
2026-06-03 21:06:14
By Chen Zai
Weekend consumption in Yichang saw a notable increase driven by a series of sports and music events.
Weekend consumption in Yichang saw a notable increase driven by a series of sports and music events.
At his concert in Yichang, Wang Sulong rides a giant robot during the performance.
Photo by Fu Beibei.
Photo by Fu Beibei.
More than 80,000 out-of-town visitors traveled to Yichang over the May 29-31 weekend for a lineup of major events, including the National College Basketball League (CUBAL) finals, a three-night concert by Chinese singer-songwriter Wang Sulong (Silence Wang), Yichang’s home match against Enshi in the 2026 Hubei City Football League, and the local dragon boat races.
According to data from Douyin Life Services, group-buying consumption in Yichang rose 71 percent year on year during the three-day period.
The 2026 Yichang Dragon Boat League starts on May 30 in Yichang.
Photo by Fu Beibei.
Yichang defeats Enshi 3–1 at home in the 2026 Hubei City Football League on May 30.
Photo by Fu Beibei
Photo by Fu Beibei
The data also showed that, from May 29 to 31, group-buying orders in Yichang increased 88 percent year on year for dining, 75 percent for leisure and entertainment, 73 percent for retail, and 47 percent for hotels. Orders for barbecue rose 106 percent, while crayfish orders increased 93 percent.
