SE Asia cross-border e-commerce park opens in Yichang
2025-08-03 20:08:26
By Hu Yikai.
Hubei Province’s first cross-border e-commerce industrial park focused on Southeast Asia opened in Yichang at the end of July. The Yimiaotong Cross-Border E-Commerce Industrial Park is offering imported goods at prices up to 20 percent cheaper than traditional channels and targets 300 million yuan (US$41.9 million) in annual sales within this year.
Another key competitive edge is the park’s overseas warehousing system, built by its investor. By shipping directly from its 4,000-sq-meter public warehouse in Malaysia, the park can cut cross-border delivery time from one to two months to just three to four days.
Tan Xuejiao contributed to this story.
Hubei Province’s first cross-border e-commerce industrial park focused on Southeast Asia opened in Yichang at the end of July. The Yimiaotong Cross-Border E-Commerce Industrial Park is offering imported goods at prices up to 20 percent cheaper than traditional channels and targets 300 million yuan (US$41.9 million) in annual sales within this year.
Products are sold at a cross-border product exhibition held inside the Yimiaotong Cross-Border E-Commerce Industrial Park. Photo by Zhang Zemu.
“The platform’s prices are 20 percent lower than traditional channels,” said Jin Tao, the CEO of the operating company of the park. He attributed the savings to direct sourcing from manufacturers and a streamlined supply chain.Another key competitive edge is the park’s overseas warehousing system, built by its investor. By shipping directly from its 4,000-sq-meter public warehouse in Malaysia, the park can cut cross-border delivery time from one to two months to just three to four days.
Tan Xuejiao contributed to this story.
